Matthew Daday
Matthew Daday
Artist & Animator
Boston, United States


I'm a 5 time Emmy award winning motion designer, animator and cartoonist working in the Boston Area. I am well experienced in broadcast design, creating marketing video content, illustration, comics & animation.

Specialized skills:
Art Direction and management of creative teams & projects
Brand building & development of branded entertainment experiences
Illustration, concept design & storyboarding
2D & 3D animation

Let's work together!


2D AnimationDigital PaintingMotion Graphics3D Animation3D ModelingGame DevelopmentVideo EditingProgrammingTeam ManagementProject ManagementPhysically Based RenderingDesign

Software proficiency

Cinema 4D
Cinema 4D
After Effects
After Effects
Character Animator
Character Animator



  • Animator at NBCUniversal
    Needham, United States of America
    November 2019 - Present

    • Provide animation support for 3 Boston area television stations (NBC10 Boston, NECN & Telemundo Nueva Inglaterra).

    • Create augmented reality (AR) content for news & weather broadcasts.

  • Senior Designer - Watson Media at IBM
    Andover, United States of America
    May 2016 - November 2019

    Produce content for over 600 broadcast television clients.

    • 3D model objects and environments for use in proprietary software engine.

    • Conceptualize and prototype animation for use in augmented reality (AR).

    • Edit video and design motion graphics for marketing presentations & trade shows.

    • Provide training to customers in the use of proprietary software

  • Senior Designer & Manager at OYO Sports
    Acton, MA, United States of America
    September 2015 - March 2016

    Managed a team of two 3D artists in the conceptualization and creation of 3D rendered images for product packaging.

    • Partnered with the Creative Director on all team scheduling and project timelines.

    • Co-authored a file management process that more than doubled our rendering volume.

    • Edited & animated sales videos for online marketing, sales presentations and trade shows.

  • Creative Director at Sonalysts, Inc.
    Waterford, CT, United States of America
    August 2013 - September 2015

    Developed proposals, bids, scripts, concepts, and storyboards for live action and animated projects.

    • Effectively mentored and directed internal design and video production teams.

    • Recruited, trained and supervised an animation and post production team.

    • Awarded and then managed a six-figure budget for an animated series of videos.

    • Directed shoots and edited classified video projects for the US Navy & Department of Defense.

  • Art Director at Hasbro
    Pawtucket, RI, United States of America
    February 2006 - August 2013

    Produced and directed animation for commercials and branded entertainment of iconic Hasbro brands like Transformers, Mr. Potato Head & G.I. Joe.

    • Managed the video, animation and graphics budget for assigned projects.

    • Created a series of popular videos for Transformers with over 50 million views on YouTube.

    • Started as a production artist and was promoted two times to reach the role of Art Director.

    • Earned 3 Telly awards for editing and design.

  • Senior Broadcast Designer at New England Sports Network
    Boston, MA, United States of America
    May 2001 - February 2006

    Designed complete graphics packages for Boston Red Sox and Boston Bruins television broadcasts.

    • Designed all motion graphics and product packaging for MLB Productions Faith Rewarded: The Historic Season of the 2004 Boston Red Sox home video release.

    • Shot, edited and designed the 2005 Red Sox broadcast open.

    • Earned 5 Emmy Awards and 4 Telly Awards for editing and design.