Matthew Daday
Matthew Daday
Art Director, Illustrator & Animator
Boston, United States of America

About

I'm an art director and animator working in the Boston Area. I am an experienced marketing video content producer, broadcast designer & animator. My areas of interest include animation, 3D, motion graphics design & illustration.

Specialized skills:
Management of creative teams
Brand building & development of branded entertainment experiences
3D modeling
2D & 3D animation
Illustration, concept design & storyboarding
Unity & Unreal (realtime animation & augmented Reality)

Skills

2D AnimationDigital PaintingMotion Graphics3D Animation3D ModelingGame DevelopmentVideo EditingProgrammingTeam ManagementProject ManagementPhysically Based RenderingDesign

Software proficiency

Maya
Maya
Harmony
Harmony
3DCoat
3DCoat
ZBrush
ZBrush
Photoshop
Photoshop
After Effects
After Effects
Illustrator
Illustrator
Premiere
Premiere
Substance Designer
Substance Designer
Substance Painter
Substance Painter
Unity
Unity
Unreal Engine
Unreal Engine
Cinema 4D
Cinema 4D

Reel

Experience

  • Animator at NBCUniversal
    Needham, United States of America
    November 2019 - Present

    • Provide animation support for 3 Boston area television stations (NBC10 Boston, NECN & Telemundo Nueva Inglaterra).

    • Create augmented reality (AR) content for news & weather broadcasts.

  • Senior Designer - Watson Media at IBM
    Andover, United States of America
    May 2016 - November 2019

    Produce content for over 600 broadcast television clients.

    • 3D model objects and environments for use in proprietary software engine.

    • Conceptualize and prototype animation for use in augmented reality (AR).

    • Edit video and design motion graphics for marketing presentations & trade shows.

    • Provide training to customers in the use of proprietary software

  • Senior Designer & Manager at OYO Sports
    Acton, MA, United States of America
    September 2015 - March 2016

    Managed a team of two 3D artists in the conceptualization and creation of 3D rendered images for product packaging.

    • Partnered with the Creative Director on all team scheduling and project timelines.

    • Co-authored a file management process that more than doubled our rendering volume.

    • Edited & animated sales videos for online marketing, sales presentations and trade shows.

  • Creative Director at Sonalysts, Inc.
    Waterford, CT, United States of America
    August 2013 - September 2015

    Developed proposals, bids, scripts, concepts, and storyboards for live action and animated projects.

    • Effectively mentored and directed internal design and video production teams.

    • Recruited, trained and supervised an animation and post production team.

    • Awarded and then managed a six-figure budget for an animated series of videos.

    • Directed shoots and edited classified video projects for the US Navy & Department of Defense.

  • Art Director at Hasbro
    Pawtucket, RI, United States of America
    February 2006 - August 2013

    Produced and directed animation for commercials and branded entertainment of iconic Hasbro brands like Transformers, Mr. Potato Head & G.I. Joe.

    • Managed the video, animation and graphics budget for assigned projects.

    • Created a series of popular videos for Transformers with over 50 million views on YouTube.

    • Started as a production artist and was promoted two times to reach the role of Art Director.

    • Earned 3 Telly awards for editing and design.

  • Senior Broadcast Designer at New England Sports Network
    Boston, MA, United States of America
    May 2001 - February 2006

    Designed complete graphics packages for Boston Red Sox and Boston Bruins television broadcasts.

    • Designed all motion graphics and product packaging for MLB Productions Faith Rewarded: The Historic Season of the 2004 Boston Red Sox home video release.

    • Shot, edited and designed the 2005 Red Sox broadcast open.

    • Earned 5 Emmy Awards and 4 Telly Awards for editing and design.